Zanami
Art Direction2025
Case study
With the website update and rebranding, Zanami needed a fresh language to build its entire visual identity. That’s why, while we were developing the branding, we also worked on defining how the brand would approach its photography direction, both for e-commerce and campaigns. We also developed the creative direction for the rest of the brand’s elements, like these stars, which now represent each of the three collections.
For e-commerce photography, we created a unique and distinctive style, heavily inspired by Japanese product photography from the 1980s to early 2000s, featuring relaxed poses. The models’ attitude conveys innocence, becoming one of the key differentiators throughout the brand’s visual direction. Meanwhile, the gradient colors align seamlessly with the branding.