Back to home

Bum Swim

Art Direction

2025

Case study

The swimwear brand BUM SWIM reached out to us with a clear concern and objective: they wanted to elevate their brand image ahead of their next campaign. Our work covered everything from developing the creative and art direction, to crafting the campaign names, and even selecting the right models to embody the image the brand wanted to project.
FERA (in this case, FERA V2) was the name we gave to this bikini collection, built around reversible animal-print designs. The goal was to convey the collection’s wild spirit while also showcasing the unique feature of two bikinis that actually become four. Whereas FERA V1 leaned into a warmer, wilder aesthetic inspired by the savannah, this time we sought a more neutral context where both bikinis could coexist naturally and stand out against their surroundings. A provocative attitude, paired with gym-inspired elements, completed the concept we developed for this campaign in line with BUM’s identity.

Carlos Moreno / Creative & Art Director
Eloy Vidal / Photography
Paula Varea / CEO of the brand & Styling
Natalia Gil / Model
Congui / Model

menosesmore

About

Next project →