Case study

Mirador Los Cotos is the name of a group of small rural cottages located in Extremadura, specifically in a tiny village in the north of Cáceres called Torremenga. Since its founding in 2006, the brand had lacked any recognizable identifiers—and therefore a consistent branding system. Our job was to shape what already existed: a strong brand identity rooted in the unique experience these rural cottages offer.
Their true differentiator lies in the hospitality of the owners and the authentic rural, traditional value they embody. To reflect this, we traveled to the estate to document the variety of flora found in the surrounding countryside, turning it into one of the key elements of the branding. The entire visual identity revolves around this theme.
For the logo and symbol, we created a metaphor inspired by Piranesi’s Neoclassical engravings: the way flora gradually overtakes “stone or man-made structures.” This metaphor evokes the experience of disconnecting fully in nature, far away from the noise of the city.

w/ Julio de Pablo
Typography Curator

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