Case study

Lowked is a 3D and VFX studio founded by 3D and VFX generalist José Valcárcel. When José approached us, he came with a challenge: he wanted to professionalize his work and launch his own 3D and VFX company. Until then, he had been working as a freelancer, and while he was certain about starting his own studio, he was beginning from scratch. He shared his idea with us, centered around one concept: “Locked,” a direct reference to his last name. From there, it was our job to shape that idea and give the studio its name.
To José’s concept of “Locked,” with its imagery of keys and locks, we added a new layer: the idea of working and moving “lowkey”—quietly, without noise, yet with impact. This concept perfectly captured José’s personal and professional philosophy. And that’s how the name Lowked was born.
From there, we developed a visual universe of 10 different symbols—one for each of the studio’s areas of expertise—with the goal of creating a unique, visually rich language that could be expanded on in future applications.

w/ Julio de Pablo
Typography Curator

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