Case study

DeKé Magazine was a publication and media outlet founded by José Valcárcel and Carlos Moreno between 2022 and 2025, with the main goal of showcasing and providing a unique platform for the many creatives shaping today’s industry. Among them: designers, artists, creative directors, fashion designers, musicians, tattoo artists, dancers—creatives of all kinds.
The project was born out of a personal need from both founders to create a space that gave voice and visibility to personalities who, at the time, were not being represented in other media outlets, which mostly focused on musicians.
Our role was to define the art direction of the printed magazine. With a distinctive and unique touch, heavily inspired by Swiss design and German layout traditions, we developed what became DeKé Magazine—a one-of-a-kind publication with five different printed editions.

w/ Julio de Pablo
Co-Art Director

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