BUMBASS
BRANDING & NAMING
Naming, Art Direction
Sara Garcia, an online and personal trainer, came up with the idea of launching an exclusive program for a limited number of girls. This program had the main objective of helping girls to get a first contact with sport and nutrition in a healthy way with a clear goal: to make their booty grow.
The booty was Sara's public's call to action as her workout specializes in the growth of this muscle group, something that most girls are looking for. Sara was stuck, she needed a name and an image for her program for her clients and she contacted me to solve this problem and that's what I did.
BUMBASS perfectly represents the idea of the program, with the booty as the main character and with a sonorous, striking and easy to remember name. For the graphics, the requirements were especially applications in documents (such as trainings or informative papers) that would be part of the content of the program and the creation of a graphic identifier.